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Hal Varian


Hal Varian

Hal Varian

Video search results for Hal Varian

  1. Google AdWords Bidding Tutorial
    Duration: 9:50



    Description: Our Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.


    Keywords: Hal Varian, adwords, Google, google adwords, Auction, Bidding, Tutorial, ICC, Value per click, Bid Simulator, maximize bids, maximize profit, adwords profit
    Average rating: 4.7





  2. Search Advertising With Google: Quality Score Explanation by Google Chief Economist
    Duration: 9:12



    Description: Google Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords - introduction to Adwords bidding tutorial. If you want to lower your cost per click or see how higher Quality Score lowers your cost per click - watch this video in full.


    Keywords: Google Adwords, Google Search Advertising, Search Advertising, Adwords bidding, ppc, cpc, pay, per, click, pay per click, cost per click, lower cost per click, increase quality score, fix low quality score, fix quality score, Google quality score, adwords qs, lower cpc, lower my adwords cost
    Average rating: 4.9





  3. Hal R. Varian (Google) - The Economics of Internet Search
    Duration: 56:46



    Description: This lecture provides an introduction to the economics of Internet search engines. After a brief review of the historical development of the technology and the industry, Varian describes some of the economic features of the auction system used for displaying ads. It turns out that some relatively simple economic models provide significant insight into the operation of these auctions. In particular, the classical theory of two-sided matching markets turns out to be very useful in this context. Hal R. Varian, Chief Economist at Google, started in May 2002 as a consultant and has been involved in many aspects of the company, including auction design, econometric, finance, corporate strategy and public policy. The last seminar in this year's Calit2-sponsored series, "Behavioral, Social, and Computer Sciences Seminar Series," was Friday, May 23, 2008. This series promotes the development of theory and experiments that apply the computational world view to the theories and methodologies of the social and behavioral sciences. bscs3.calit2.net


    Keywords: Google, Hal, Varian, Economics, of, Internet, Search
    Average rating: 4.9





  4. Statistics - Dream Job of the next decade
    Duration: 1:50



    Description: From a Keynote Presentation by Hal Varian - Chief Economist, Google, to the 2008 Almaden Institute - "Innovating with Information". The full presentation (as well as all the other presentations at the very interesting meeting) is available at www.almaden.ibm.com Hal Varian makes the argument that with data in huge supply and statisticians in short supply, being a statistician has to be the 'really sexy job for the 2010s'.


    Keywords: statistics, jobs, employment, data deluge, economics
    Average rating: 5.0





  5. SIMS 141 - Search Advertising: Dr. Hal Varian
    Duration: 49:26



    Description: Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...


    Keywords: search, advertising, Education, sims, 141, information, systems, webcast, uc, berkeley, cal, course, cl, yt:quality=high
    Average rating: 4.3





  6. Hal Varian on "Computer Mediated Transactions" (AEA 2010)
    Duration: 49:32



    Description: Hal Varian's keynote at the American Economic Association meeting in January, 2010. The talk is titled "Computer Mediated Transactions."


    Keywords: 2999291, Hal, Varian, v3, yt, small, 2
    Average rating: 3.8





  7. Ads Quality Basics
    Duration: 8:22



    Description: An overview of Quality Score and answers to some common questions about Ads Quality are covered in this video.


    Keywords: google, adwords, quality, score, first, page, bids, minimum, ads
    Average rating: 4.8





  8. 2009 WPP-Google Marketing Research Awards Summary
    Duration: 3:11



    Description: This is a summary video of the 2009 WPP-Google Marketing Research Awards. Hear from Google's Chief Economist, Hal Varian, and from some of the award winners about their research and findings to date.


    Keywords: Google, WPP, research awards, marketing awards, internet research, Google research, google awards, google and agency, WPP research, Hal Varian
    Average rating: 4.0





  9. Re: Google AdWords Bidding Tutorial
    Duration: 3:49



    Description: Video Cam Direct Upload


    Keywords: Hal Varian, adwords, Google, google adwords, Auction, Bidding, Tutorial, ICC, Value per click, Bid Simulator, maximize bids, maximize profit, adwords profit
    Average rating: 2.6





  10. Search Advertising With Google: Part 1 - Introduction
    Duration: 35



    Description: Google Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords - introduction to Adwords bidding tutorial


    Keywords: Google Adwords, Google Search Advertising, Search Advertising, Adwords bidding, ppc, cpc, pay, per, click, pay per click, cost per click, lower cost per click, increase quality score, fix low quality score, fix quality score, Google quality score, adwords qs, lower cpc, lower my adwords cost






  11. Google AdWords Video Tutorial
    Duration: 6:06



    Description: www.thesearchagents.com Bradd Libby of The Search Agency gives insight into how to use Dr. Hal Varian's Google AdWords Bidding Tutorial to get the best results for your PPC account.


    Keywords: Google, adwords, Video, Tutorial
    Average rating: 5.0





  12. Search Advertising With Google: Part 2 - Introducing the Auction
    Duration: 1:20



    Description: Google Chief Economist, Hal Varian, explains how to adjust your bids to maximize the profit from your marketing investment on AdWords - introduction to Adwords bidding tutorial


    Keywords: Google Adwords, Google Search Advertising, Search Advertising, Adwords bidding, Adwords auction, ppc, cpc, pay, per, click, pay per click, cost per click, lower cost per click, increase quality score, fix low quality score, fix quality score, Google quality score, adwords qs, lower cpc, lower my adwords cost
    Average rating: 5.0





  13. Search Advertising With Google: Part 9 - Summary
    Duration: 45



    Description: How to make searchers, advertisers and Google happy? Google Chief Economist, Hal Varian explains how Quality Score determines rules of the bidding mechanism in Adwords auction so that everyone is happy. Do you want to be happy? Work on your Quality Score then!


    Keywords: how to make Google happy, happy advertisers, Adwords and quality score, google adwords, happiness formula, how to be happy, search engines, google advertising, ppc, cpc, pay, per, click, pay per click, cost per click, lower cost per click, increase quality score, fix low quality score, fix quality score, Google quality score, adwords qs, lower cpc, lower my adwords cost






  14. Descripci�n de la subasta de anuncios AdSense
    Duration: 5:04



    Description: Hal Varian, economista jefe de Google, nos explica c�mo funciona la subasta de anuncios en AdSense.


    Keywords: subasta, anuncios, adsense, hal, varian
    Average rating: 5.0





  15. AdWords Conversion Rate by Ad Position
    Duration: 3:59



    Description: A brief demonstration showing how to determine your ad's performance in different positions using Google Analytics. Use this to find out the difference in conversion rate when your ad shows above or to the right of the search results.


    Keywords: google, ad conversions, ad positions, google adwords, adwords, ad analytics, adwords analytics, online ads
    Average rating: 4.7





  16. Is marketing the new finance?
    Duration: 40



    Description: Hal Varian - Chief Economist - Google - Is marketing the new finance?


    Keywords: Survival of the Fastest, Business, Executive, Management, Thought leadership, Debate, Executive Comment, Recession, Downturn, Slowdown, Economy, Economics, Business Management, Leadership, How to guide, Google, Daily Telegraph, London School






  17. Eric Schmidt on technology, innovation & the global economy
    Duration: 01:06:54



    Description: Eric Schmidt speaks at a forum jointly hosted by Google and the Pittsburgh Technology Council on September 23, 2009 in Pittsburgh, PA.


    Keywords: eric, schmidt, eric schmidt, google, ceo, pittsburgh
    Average rating: 4.7





  18. Advertising 3.0
    Duration: 01:10:08



    Description: Mike Yapp, Director of Google I YouTube's Creative Development Group, discusses the art and science of understanding brand connections in a consumer owned world.


    Keywords: thinkb2b
    Average rating: 4.9





  19. Authors@Google: Joseph Stiglitz
    Duration: 42:27



    Description: Nobel Prize-winning economist Joseph Stiglitz speaks about his book, "Making Globalization Work." This event took place on October 13, 2006, at Google's Mountain View, CA, headquarters as part of the Authors@Google series.


    Keywords: Joseph, Joe, Stiglitz, Authors@Google, Authors, Google, Globalization, Discontents
    Average rating: 4.7





  20. Authors@Google: Yoram Bauman
    Duration: 50:48



    Description: The award-winning illustrator Grady Klein has paired up with the worlds only stand-up economist, Yoram Bauman, PhD, to take the dismal out of the dismal science. From the optimizing individual to game theory to price theory, The Cartoon Introduction to Economics is the most digestible, explicable, and humorous 200-page introduction to microeconomics youll ever read. Bauman has put the comedy into economy at comedy clubs and universities around the country and around the world (his Principles of Economics, Translated is a YouTube cult classic). As an educator at both the university and high school levels, he has learned how to make economics relevant to todays world and todays students. As Googles chief economist, Hal Varian, wrote, You dont need a brand-new economics. You just need to see the really cool stuff, the material they didnt get to when you studied economics. The Cartoon Introduction to Economics is all about integrating the really cool stuff into an overview of the entire discipline of microeconomics, from decision trees to game trees to taxes and thinking at the margin. Rendering the cool stuff fun is the artistry of the illustrator and lauded graphic novelist Klein. Panel by panel, page by page, he puts comics into economics. So if the vertiginous economy or a dour professors 600-page econ textbook has you desperate for a fun, factual guide to economics, reach for The Cartoon Introduction to Economics and let the collaborative genius of the Klein-Bauman team ...


    Keywords: Yoram Bauman, Authors@Google
    Average rating: 4.4





  21. Larry Page speaks at the AAAS
    Duration: 01:08:20



    Description: Larry Page's plenary lecture at the AAAS Annual Meeting, February 15-19, 2007 in San Francisco, CA.


    Keywords: larry, page, google, aaas, lecture, speech
    Average rating: 4.5





  22. Globalization and the Flow of Knowledge
    Duration: 01:29:46



    Description: Speakers: AnnaLee Saxenian, Dean, School of Information and Professor, City and Regional Planning, University of California, Berkeley. Steven Weber, Director, Institute of International Studies and Professor, Political Science The mobility of skilled labor is transforming the flow of knowledge around the world. As US-educated engineers and professionals return to their home countries, they are turning what once was a brain drain into a two-way process of brain circulation. These professionals are transferring to developing regions the technology and managerial know-how that once resided exclusively in advanced economies like the US This process is fueling the emergence of new centers of technology entrepreneurship and creating new competitors for Silicon Valley and foreshadows persistent global skill shortages in coming decades. Discover Cal Lecture, University of California, Berkeley.


    Keywords: Google, Globalizaton, Policy
    Average rating: 4.6





  23. Graphs with Chris Dixon
    Duration: 01:12:23



    Description: Google Tech Talk February 16, 2011 Presented by Chris Dixon ABSTRACT It has become customary to use "graph" to refer to the underlying data structures at social networks like Facebook. (Computer scientists call the study of graphs "network theory," but on the web the word "network" is used to refer to the websites themselves). A graph consists of a set of nodes connected by edges. The original internet graph is the web itself, where webpages are nodes and links are edges. In social graphs, the nodes are people and the edges friendship. Edges are what mathematicians call relations. Graphs can be implicitly or explicitly created by users. Facebook and Twitter's graphs were explicitly created by users. At Hunch we've created what we call the taste graph. We created this implicitly from questions answered by users and other data sources. Our thesis is that for many activities -- for example deciding what movie to see or blouse to buy -- it's more useful to have the neighbors on your graph be people with similar tastes versus people who are your friends. I'll talk about the rising importance of these types of graphs, and dig deeper into some examples. Chris Dixon is the co-founder of Hunch and the Founder Collective and a personal investor in a number of early-stage technology companies. He lives and works in New York city. This Tech Talk was presented at one of the Google NYC Tech Talk Series. For more information, or to attend future events at the Google NYC Engineering ...


    Keywords: google tech talk, Chris Dixon, google nyc tech talk
    Average rating: 4.7





  24. SIMS 141 - Peer to Peer Search: Dr. John Chuang
    Duration: 53:20



    Description: Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...


    Keywords: uc, berkeley, SIMS, search, engine, course, class, webcast, cal, yt:quality=high
    Average rating: 4.5





  25. SIMS 141 - Intellectual Property & Search: Jason Schultz,...
    Duration: 48:58



    Description: Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division. The UC...


    Keywords: intellectual, property, search, Education, sims, 141, information, systems, webcast, uc, berkeley, cal, course, cl, yt:quality=high
    Average rating: 4.6






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