WAYN (an acronym for Where Are You Now?) is a social travel network. Its goal is to help people discover where to go and what to do, meet like-minded people and share aspirations and experiences. WAYN is in the top 1500 in Alexa Internet traffic ranking and was founded in 2005 after two of its founders came up with the idea to connect people based on their location while having a few beers in their local pub. It grew from 45,000 to 4.1 million members in one year (to April 2006) and now has nearly 19 million members. Like some other social networking sites, WAYN enables its users to create a profile and upload photos. Users can search for other users and link them to their profiles as friends. Registered users send and receive messages using email, discussion forums, eCards, SMS, and WAYN instant messages.
WAYN was founded in 2005 in London by J rome Touze (Co-CEO), Peter Ward (Co-CEO) and Mike Lines (CTO). WAYN initially grew through word-of-mouth and reached almost 50,000 members by the end of 2004. Following its relaunch in May 2005 it grew exponentially, reaching over 2.5M members by the end of 2005. On 26 March 2012 the site claimed "over 19.1m members".
WAYN is also one of the very few sites that did not lose the impact of new subscriptions after introducing free full membership service in September 2004, making it one of the few premium social networking communities that managed to become profitable.
The site has been criticised for sending spam emails to the contact lists of newly registered members. There have been quite a few members who have vented their anger through online discussion boards. The many recipients of the spam have been irate too.
In the UK, WAYN has over 2 million members. 50% of traffic is from the top 10 geographies which include India, USA, UK, Spain, Italy and Canada. WAYN cites over 22 million monthly visits and has 8 million unique visitors.
It was voted most popular community in the 2007, 2008, 2009 and 2011 Website of the Year awards, beating Facebook into second place.