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LoyaltyOne, Inc. is a global provider of customer insight and strategy, loyalty marketing and programs, and customer experience management to enterprises in the retail, financial services, grocery, petroleum retail, travel, and hospitality sectors. The company currently offers customer loyalty services to the global market including coalition programs (AIR MILES Reward Program, AIR MILES for Social Change), analytics and retail solutions, loyalty consulting, agency services, and industry research capabilities through COLLOQUY.[1]



AIR MILES is the most recognizable of LoyaltyOne s services. It is a coalition loyalty program that offers consumers reward miles for their everyday purchases that they can redeem for more than 800 rewards. With over 10 million collectors, AIR MILES is the largest Canadian loyalty program.[2] The AIR MILES program logo in Canada since 2009.

Loyalty Services

LoyaltyOne develops and executes customer-centric retail strategies via Precima. It was originally the in-house analytics arm of the AIR MILES Reward Program and has helped retailers make better decisions using shopper-based insights for over 15 years.[3]

COLLOQUY produces research articles, white papers, and holds educational events on topics in the loyalty marketing industry.[4] Established in 1990, COLLOQUY magazine offers updates and analysis of loyalty issues and best practices for 32,000 subscribers.[5] Colloquy s research division develops consumer and business-to-business research projects and white papers, including industry-specific reports, sizing studies and insights into the drivers of consumer behaviour. It is the official loyalty partner of the Direct Marketing Association and the Canadian Marketing Association.

In July 2008 the consulting practice of COLLOQUY became LoyaltyOne Consulting, which today designs and implements loyalty marketing strategies as part of LoyaltyOne's service offering. Past and current clients include General Electric, Exxon Mobil, Best Buy, Hewlett Packard, Verizon, and Target.[6]

LoyaltyOne provides its agency services with Direct Antidote, a loyalty marketing agency specializing in data-driven creative campaigns. [7]

LoyaltyOne also has ongoing partnerships with India's Direxions, a provider of loyalty marketing services, and dotz, an expanding Brazilian coalition loyalty program.[8]

Additional Information

LoyaltyOne has been owned by Alliance Data Systems Corporation since 1998 and has approximately 1,500 employees in offices in Toronto, Mississauga, Calgary, Montreal, Cincinnati and Mumbai, India.[9] The most notable of LoyaltyOne s offices is its Customer Care Centre in Mississauga, Ontario. Built in late 2009, this building features the largest solar array in Canada and has over 800 solar panels.[10][11]

LoyaltyOne has received a substantial number of awards covering marketing, contact centres, human resources, training and leadership.[12][13][14][15] In 2012, LoyaltyOne was named one of Canada s 50 Best Employers for its third consecutive year and one of Canada s Greenest Employers.[16][17]



Source: Wikipedia | The above article is available under the GNU FDL. | Edit this article

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