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     10 Steps to Successful Virtual Presentations (ASTD 10 Steps Series)
Publisher: American Society for Training & Development (ASTD)
Author(s): Wayne Turmel

The internet provides an easy, cost-effective, and instantaneous presentation medium and businesses have spent billions of dollars to take advantage of this communication vehicle. Although companies have adopted virtual presentations for use in nearly all key business functions, they often do not use this medium to its full potential. This book outlines the wide breadth of opportunities and capabilities of presenting online and shows how to use them to best fill your business need. It reveals why to present online, how to choose your platform, and how to engage your audience.

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     The Webinar Warrior: Broadcast Your Way To Credibility, Authority and Profits
Publisher: CreateSpace
Author(s): Stephen Renton

Webinars are The must-have online tool for converting traffic into sales, facilitating a staggering conversion rate of 11 times more than most other online sales methods today. In this introductory book, Stephen Renton guides you through the basics of webinars, as a foundation for his Webinars Unleashed training course..a virtual encyclopedia on the tactics and strategies that the pros are using TODAY to wipe the floor with their competition. When you learn how to facilitate webinars the RIGHT way, you can expect to: ? Boost your sales conversions to an average of 22% or more ? Crush your competition by holding private ?invite only? sessions for your prospects and customers ? Turn yourself into a highly sought-after expert on any subject you wish ? Put an end to the endless travel to marketing seminars ? pitch and close more sales than ever without ever leaving your home or office ? Leverage the power of autopilot webinars to build a ?24/7 sales army? to do your selling for you ? Make it push-button simple for others to partner with you ?Despite having taught over 200 webinars in the past two years, Stephen?s course ?schooled? me on webinars in ways I never even considered. I found myself taking crazy amounts of notes and working through restructuring my approach. And the idea of pre-scheduled webinars that play on auto-pilot..brilliant. You?re going to see those from me ? it?s an amazing concept!? -Tony Laudig, author and speaker For a special bonus report on the latest cutting edge strategies used with devastating success, go to

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     Stop Speaking For Free! The Ultimate Guide to Making Money with Webinars
Publisher: Business Expert Publishing
Author(s): Lee B. Salz, Jenny L. Hamby

The right to free speech was never meant to prohibit experts from generating income through speaking. Yet, many speakers seem to interpret "free speech" as a mandate to give away their specialized expertise for free, with exposure as their only compensation. And, exposure doesn't pay the bills. Stop Speaking For Free! The Ultimate Guide to Making Money with Webinars positions you to get paid for your expertise by delivering attendee-funded webinars. Your presentation may be virtual, but the dollars are real!

You will discover:

  • Three criteria to guide you in the selection of your most saleable content ... what people will readily pay to learn from you
  • Three types of prospective registrants ... how to engage each of them effectively and at the right time
  • A specialized copywriting methodology designed to drive registrations for attendee-funded webinars
  • Free and low-cost marketing strategies to creatively reach your prospects ... beyond your database
  • Due diligence guidelines that help you choose the right webinar back-office company for your needs

"I saw an opportunity to reach new audiences using webinars, but I refused to give my expertise away for free. Stop Speaking for Free! helped me create a brand-new (and quite lucrative) revenue stream. You can do it too ... this book is a must-have for every speaker, consultant, and trainer!" -Sam Richter, Author of the award-winning book Take the Cold Out of Cold Calling

"Stop Speaking for Free! teaches you everything you need to know to succeed with attendee-funded webinars. I've used these principles myself ... and they work!" -Patricia Fripp, Past National Speakers Association President, Author of Get What You Want! and Make It, So You Don't Have to Fake It!

Lee B. Salz is the recognized authority on attendee-funded webinars. He has helped hundreds of speakers, trainers, and consultants stop giving their content away for free and make money delivering attendee-funded webinars. Lee launched Business Expert Webinars as a means to connect speakers virtual audiences ... and with real dollars.

Jenny L. Hamby is a Certified Guerrilla Marketer and creator of How to Successfully Market Seminars and Workshops specializing in promoting in-person and virtual training seminars. She helps speakers, trainers, consultants, and coaches grow their businesses through direct-response and Internet advertising campaigns.

* Included with the purchase of the book is unlimited access to the Webinar Resource Center, a comprehensive online library of tools, white papers, and worksheets to successfully guide your webinar journey.

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     Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing)
Publisher: Atlantic Publishing Group Inc.
Author(s): Peter VanRysdam

Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly. Marketing in a Web 2.0 World shows you how to take advantage of the latest technologies to market your business. The best part is that many of the tools require little or no money to implement. You will learn how the social Web, and the various social networks that make it up, has fundamentally altered how the Internet is used as a marketing tool, allowing businesses to reach out and touch their target demographics like never before. You will be able to recognize and start optimizing your site to reach those demographics, and you will understand how your customers use the social web. You will learn how to establish your Web site as your marketing hub, drawing in visitors through the best search engine optimization (SEO) practices, Webinars, and blogs. You will find that Web 2.0 and social media marketing is not a fad but a fundamental shift in how business is being done today. Dozens of individuals have been interviewed for this book, from small business owners to marketing directors at national brands, providing their expert opinions and insights in to how the Web has evolved and what it will mean for the future of business marketing and promotion. You will learn how the perspective of marketing firms in major companies across the world has changed and how a small business s message can reach a global audience. You will learn how to use videos and podcasts alongside topnotch Web copywriting to reach your target while establishing yourself as a leader in your industry. If you are a small business owner, or just someone itching to make a big impact in Web 2.0, and has lost sleep worrying about your marketing budget, Marketing in a Web 2.0 World shows you how to take advantage of the most important resources available to any businesses willing to invest their time.

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     The Laptop Millionaire: How Anyone Can Escape the 9 to 5 and Make Money Online
Publisher: Wiley
Author(s): Mark Anastasi

Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!

Every day thousands of people are losing their jobs, their income, and their security?perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step strategies you can use to make real money online. Author Mark Anastasi reveals the exact strategies he used to make millions and includes the success stories of other millionaire Internet entrepreneurs. Whether you need an extra hundred dollars a day or want to start an Internet Empire, this book gives you the tools and advice you need.

His no-fluff, no-filler strategies provide a blueprint to online success allowing you to discover the laptop lifestyle for yourself.

  • How anyone can make $700-3,000 a week thanks to Twitter, Facebook, YouTube, and other Social Media sites
  • The simple steps to creating an online business?featuring the 3 steps that led Mark to his first $10,000 a month business!
  • How the 21 Millionaire Secrets can transform your life

If you read and apply what Anastasi has laid out in his book, you will be well on your way to becoming a millionaire.

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     The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Publisher: Wiley
Author(s): Kipp Bodnar, Jeffrey L. Cohen

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

  • Describes a methodology for generating leads using social media
  • Details how to create content offers that increase conversion rates and drive leads from social media
  • Offers practical advice for incorporating mobile strategies into the marketing mix
  • Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

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     How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content
Publisher: Linden Publishing
Author(s): Robert W. Bly

Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.

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     Telling Ain't Training 2nd Edition
Publisher: American Society for Training & Development
Author(s): Harold D. Stolovitch, Erica J. Keeps

When the first edition of Telling Ain t Training was published in 2002, its practical, learner-focused approach quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and anyone else who trains, educates, or instructs. Chockfull of myth-busting research and ready-to-use tools, always delivered in a lighthearted and entertaining style, Telling Ain t Training set new standards for the training industry. That s a tough act to follow, but this long-awaited new edition does not disappoint. While it has been updated, expanded and enhanced to reflect almost a decade of progress, fans of Telling Ain t Training will be relieved to find that its lively, user-friendly tone has been carefully preserved. In fact, this is a book that faithfully practices what it preaches, engaging the reader from page one and immediately involving them in the first of many try-it-yourself exercises in learning.

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     Starting an Online Business All-in-One For Dummies
Publisher: For Dummies
Author(s): Shannon Belew, Joel Elad

Conquer the online marketplace with this new version of a bestseller!

Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.

  • Updated to include coverage of the latest online marketing tools, techniques, and trends
  • Includes coverage?of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing
  • Explains how your location can actually bring new customers to you
  • Details ways to build a business plan that translates your ideas into a profitable enterprise
  • Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money

Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.?

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     Content is Currency: Developing Powerful Content for Web and Mobile
Publisher: Nicholas Brealey Publishing
Author(s): Jon Wuebben

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it?s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn:

? What types of content best suit your specific business, market, and industry

? How key content tactics influence search engine rankings and sales conversion

? How to leverage social media to connect with your target market

? How to merge the many elements of your web presence

Don?t lose your target audience to the millions of online search results, or allow them to click away because your content doesn?t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

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     The Complete Idiot's Guide to Starting a Web-Based Business
Publisher: ALPHA
Author(s): Steve Slaunwhite

The web-based basics!

Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, build�ing, hosting, marketing, and operating their online businesses.

?The Complete Idiot's Guide(r) to Starting Your Own Business has over a quarter million copies sold in five editions

?1.6 million web-based businesses in the U.S., a $175 billion market in 2007

?Online businesses benefiting from increasing number of Internet users- with increased traffic for subscription, advertising, and affiliate program revenue

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     Smart Selling on the Phone and Online: Inside Sales That Gets Results
Publisher: AMACOM
Author(s): Josiane Chriqui Feigon

The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the author's "TeleSmart 10 System for Power Selling", "Smart Selling on the Phone and Online" pinpoints the ten skills essential to high-efficiency, high-success performance. Combining an accessible text with clear graphics and step-by-step processes, "Smart Selling on the Phone and Online" will help any rep master the world of 'Sales 2.0' and become a true sales warrior!

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     The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series)
Publisher: Jossey-Bass
Author(s): Kivi Leroux Miller

A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

  • Includes cost-effective strategies and proven tactics for nonprofits
  • An ideal resource for thriving during challenging times
  • Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing

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     6 Weeks To A Great Webinar: Generate Leads And Tell Your Story To The World
Publisher: Achis Marketing Services
Author(s): W. Wayne Turmel

This 80 page workbook takes you step by step through creating and presenting a great webinar to generate leads, boost your brand and shorten sales cycles. Lots of templates, checklists and examples to make this job as painless as it is critical to small businesses. Extra copies of key forms in the back so you can use them again and again.

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     The Complete Idiot's Guide to Social Media Marketing, 2nd Edition
Publisher: ALPHA
Author(s): Jennifer Abernethy

  • Covers cutting-edge techniques for small and large businesses alike.
  • Author is an in-demand consultant with strong media connections

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     Sound Design, Mixing, and Mastering with Ableton Live (Music Pro Guides) (Quick Pro Guides)
Publisher: Hal Leonard
Author(s): Jake Perrine

Go beyond the basics of Ableton Live with this book of audio making and mangling recipes, tips, and mixing/mastering techniques. Ableton Live is undoubtedly the most flexible audio application available today: Use it for sound design for music, film, theater, and games; composition; improvising with other musicians; live looping; DJing; and of course mixing and mastering music. Author, mastering engineer, certified Ableton trainer, and power-user Jake Perrine will inspire you to use Live in new ways, and to improve how you already use it. Striking a delicate balance of artistry and theory, he will expand your repertoire for both the studio and the stage. From inspiring recipes for sculpting audio magic and mayhem, to in-depth discussions of mixing and mastering that you would expect to learn in an audio production school, this book is designed to help you "out of your box" into a larger world. It will deepen, enliven, inspire, and improve and your tracks, audio, and performance skills with Ableton Live.

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     Reinventing Professional Services: Building Your Business in the Digital Marketplace
Publisher: Wiley
Author(s): Ari Kaplan

How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life

The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.

From Ari Kaplan--a recognized advisor on business and career development -- Reinventing Professional Services: Building Your Business in the Digital Marketplace -- offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.
  • Details the importance of offering resources instead of simply selling
  • Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery
  • Offers advice readers can immediately use to strengthen client relationships
Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field--from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

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     Retire In Practice: Living a Lifestyle of Leisure without Sacrificing Your Bottom-Line
Publisher: New York Chiropractic Press
Author(s): Jay Handt D.C., Kathi Handt

Dr. Jay Handt and Kathi Handt invite you to expand your field of possibilities in regard to your practice, your profession, and your personal life. Learn the secrets to achieving financial freedom, including how to manage staff and associates so that your business runs with or without you there, create multiple income streams within your field, make your money go farther and last longer, increase patient and customer retention, and become a client magnet, while getting the best vacation deals, flying for free, and more!

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     Start Your Internet Business: 36 Things You Need to Know Now
Publisher: CreateSpace
Author(s): Christina McCale, Rachel Rofe, Marlon Sanders, Tahir Shah, Mani Sivasubramanian MD, Dennis Becker, Willie Crawford, Nicole Dean, Reed Floren, Connie Ragen Green, Jane Mark, Susanne Myers

Start Your Internet Business: 36 Things You Need to Know Now is a compendium of advice from 11 successful webpreneurs from various facets of the industry. Together, this group of authors has more than 2 million fans, followers, friends, and customers, has been in business for more than 120 combined years. The authors? advice centers around four key areas - business practices, marketing, operations and keeping your sanity ? and provides anecdotes and advice to help novice to experienced webpreneurs improve their businesses.

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     Law Practice Strategy: Creating a New Business Model for Solos and Small Firms
Publisher: Donna Kirk Seyle
Author(s): Donna K. Seyle

The legal profession is currently undergoing a fundamental change in the way law is practiced as a result of technology, globalization, and an unstable economy. In order to stay competitive in a rapidly evolving global market, solos and small firms need to learn how to integrate processes, technology, and sound business judgment into their practices. Discussing such relevant topics as cost containment, efficiency, and project management; cloud productivity tools; creating a virtual law office; security, ethics, and regulation in the cloud; the future of international security regulation; content marketing; and alternative fee agreements, Law Practice Strategy: Creating a New Business Model for Solos and Small Firms runs the gamut of pertinent information unlike any other resource available today. By showing how to integrate each of these concepts and practices, a successful business model with breadth and vision emerges for solos and small firms. There are currently a number of books being published that focus on just one or two isolated elements?or ?pillars??of the evolving law practice management landscape dealing with the integration of processes, technology, and sound business judgment. None, however, incorporate all of the pillars in a comprehensive, accessible format like Law Practice Strategy: Creating a New Business Model for Solos and Small Firms. Uniquely targeted and highly ambitious, it is the go-to source for constructing a viable business strategy for the solo and small firms in need of an entrepreneurial makeover to survive in a revolutionary new paradigm. Culled from a unique blend of twenty-two years of professional experience in both law practice and business, this cutting edge primer is the book for tomorrow available today, focusing not on how to keep up with the curve, but how to get ahead of it by understanding the curve as it forms and acting on that understanding.

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