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    1.
        
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     OpenX Ad Server: Beginner's Guide
Publisher: Packt Publishing
Author(s): Murat Yilmaz

Written with a step-by-step but friendly and engaging approach, this Packt Beginner's Guide is designed to be placed alongside the computer as your guide and mentor. Step-by-step tutorials are boosted by explanations of the reasoning behind what you are doing. You will quickly pick up the necessary skills, tips, and tricks for building a successful OpenX ad server with practical examples that help you to learn by experiment and play. If you are an enthusiast with clear IT basics, who wants to use OpenX ad server for advertising, then this book is for you.

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     Mom Blogging For Dummies
Publisher: For Dummies
Author(s): Wendy Piersall

Ready to start your Mom blog or enhance your existing one? This book is for you!The population of mom bloggers is growing at a stunning pace and they boast an audience of more than 23 million women reading, posting, or commenting on blogs every week. This fun and friendly guide targets moms who are looking to become a savvier blogger, build a personal brand, earn free products to review or give away, or make some extra cash through ad revenue. Named by Nielsen as one of the most influential moms online, author Wendy Piersall helps you determine the right business model for your blog and then create a professional, in-demand personal brand.
  • Serves as a road map for the growing population of moms who are interested in creating a blog or enhancing an existing blog
  • Explains how to define a business model, understand your reader demographics, and choose the right look and feel for your blog
  • Addresses delicate issues such as dealing with privacy and family members who don't want to be featured on your blog
  • Walks you through using social media to extend your personal brand, building traffic with SEO and blog networks, and having a plan and policies in place when big brands and media come calling
  • Offers a very unintimidating format as well as the usual fun and friendly For Dummies approach
This guide presents baby steps for breaking into the often-daunting mom blogging community, with practical advice on how to join and become an accepted member of this exciting world.

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     WordPress 24-Hour Trainer
Publisher: Wrox
Author(s): George Plumley

The eagerly anticipated second edition, completely updated for WordPress 3.1

As an open source content management system, WordPress allows users to easily build feature-rich web sites with no programming experience. This unique book-and-video package is a friendly, self-paced beginners guide to the latest release of WordPress. Lessons are focused on practical, everyday tasks that users will need to create and maintain their sites: entering new content, creating new pages, managing menus, making content search-engine friendly. Plus you'll find lots of tips based on years of experience teaching people to use WordPress.

You'll also learn how to extend the functionality of WordPress by using the thousands of plugins available. Connecting to social media, creating membership and e-commerce sites, setting up events calendars, making your site mobile-friendly?these are just some of the plugins you'll be introduced to. Each lesson in the book is supplemented by an instructional video intended to enhance your learning experience. Plus, a trouble-shooting appendix addresses various issues to help you solve any challenges you may face.

Lessons include:

  • Installing WordPress
  • Admin area overview
  • Basic admin settings
  • Adding a new post
  • Working with the text
  • Laying out text
  • Advanced post
  • The basics of handling media files
  • The upload/insert window
  • Image options in detail
  • Editing and laying out
  • Working with image galleries
  • Adding video and audio
  • Adding documents
  • Managing posts and pages
  • Managing media files
  • Managing post categories and
  • Managing widgets and
  • The links manager
  • Managing comments
  • Bringing in content from other sites
  • Helping others connect to your site
  • Having multiple site users
  • Overview of WordPress themes
  • Creating a child theme
  • Basic customization of your design
  • Optimizing your content
  • Optimizing your site as a whole
  • How is your site doing?
  • Keeping up to date
  • Backing up your site
  • Installing and activating plugins
  • Two example plugins
  • Other common uses for plugins
  • Running multiple sites with WordPress
  • Customizing WordPress
  • Troubleshooting WordPress

If learning the new WordPress is a pressing issue for you, then this book-and-video package is exactly what you need.

Note: As part of the print version of this title, video lessons are included on DVD. For e-book versions, video lessons can be accessed at wrox.com using a link provided in the interior of the e-book.

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     WordPress 24-Hour Trainer: Watch, Read, and Learn How to Create and Customize WordPress Sites (Book & DVD)
Publisher: Wrox
Author(s): George Plumley

Don't let WordPress intimidate you. WordPress 24-Hour Trainer�is a unique lesson-based book that walks you through the essential parts of WordPress. Each lesson is streamlined to teach a specific aspect of WordPress, helping you to focus on just what you need in order to get the task accomplished. If you learn better visually, this book provides you with a video to accompany each lesson.

This book is the perfect guide to

  • Planning and preparing your site for WordPress
  • Installing WordPress
  • Writing, tagging, and publishing a post
  • Working with the text editor
  • Styling paragraphs and creating lists
  • Working with media files
  • Linking, aligning, and sizing an image
  • Working with image galleries
  • Adding video and audio
  • Naming, scheduling, and managing posts
  • Making your site stand out
  • Helping others connect to your site
  • Becoming search engine friendly
  • Optimizing your site
  • Backing up your site
  • Installing and activating plugins


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     WordPress 3 For Business Bloggers
Publisher: Packt Publishing
Author(s): Paul Thewlis

Promote and grow your WordPress blog with advanced marketing techniques, plugins, advertising, and SEO

  • Use WordPress to create a winning blog for your business
  • Develop and transform your blog with strategic goals
  • Market and measure the success of your blog

In Detail

WordPress makes the business of blogging easy. But there's more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.

WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.

You begin by identifying your blog's strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.

You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.

WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.

What you will learn from this book

  • Develop a 'blogging business plan' - clarify your blogging goals and sketch out a process for achieving them in WordPress
  • Build a custom theme so that the look of your blog immediately communicates your brand to visitors
  • Engage with the blogosphere and create beneficial relationships with other bloggers, making the most of each other's traffic and customers
  • Optimize your site for search by incorporating good SEO practices into your blog strategy and content
  • Use social media marketing such as Twitter, Facebook, Digg, Reddit, and Delicious to drive traffic to your blog
  • Monitor visitors and analyze their activity using WordPress.com stats, Feedburner for your RSS feeds, and Google Analytics
  • Manage adverts and implement revenue-generating features using Google AdSense and affiliate programs
  • Incorporate multimedia on your blog, including video and image galleries

Approach

This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog.

Who this book is written for

This book is for anybody running or starting a business blog using WordPress, whether you plan to use your blog for PR and marketing, or want to profit directly from blogging.



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     Liferay Portal 6 Enterprise Intranets
Publisher: Packt Publishing
Author(s): Jonas X. Yuan

This book is a practical guide with a very user-friendly approach. The author has taken a virtual enterprise as an example and has used the features of Liferay to build a corporate intranet for that enterprise. This book is for system administrators or experienced users (not necessarily programmers) who want to install and use Liferay in their teams or businesses without dealing with complex code. Prior knowledge of Liferay is not expected for this book.

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     Process Mining: Discovery, Conformance and Enhancement of Business Processes
Publisher: Springer
Author(s): Wil M. P. van der Aalst

The first to cover this missing link between data mining and process modeling, this book provides real-world techniques for monitoring and analyzing processes in real time. It is a powerful new tool destined to play a key role in business process management.

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     The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs
Publisher: Wiley
Author(s): Paul Galloway

All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of Online Business includes a 65 page directory of the best, proven resources to help you explode your Internet business. It has been touted as "a required resource for anyone doing business on the net", and has been downloaded from his site over 6,000 times since he first made it available.

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     Your Million Dollar Dream: Regain Control and Be Your Own Boss. Create a Winning Business Plan. Turn Your Passion into Profit.
Publisher: McGraw-Hill
Author(s): Tamara Monosoff

Create your ?someday? life TODAY!

?Get ready to let your dreams take flight! Tamara taught me things I wish I?d known years ago; it would have saved me a lot of time and money.?
Jamie Novak, founder of www.BiteSizeLiving.com and author of Stop Throwing Money Away and The Get Organized Answer Book

?A heart-pounding read for entrepreneurs who want answers to all those nagging questions. Read it and fly.?
Nell Merlino, creator of the Take Our Daughters to Work Day and Make Mine a Million $ Business programs and author of Stepping Out of Line

  • Link your dream to practical business possibilities
  • Identify your skills and motivations
  • Create an effective business plan
  • Use Twitter and Facebook as powerful business tools
  • Find the funding to support your business


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    10.
        
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     Liferay Portal Enterprise Intranets: A practical guide to building a complete corporate intranet with Liferay
Publisher: Packt Publishing
Author(s): Jonas X. Yuan

Learn, with the help of practical examples, how to implement a complete corporate intranet using the features of Liferay. This book is for System Administrators or experienced users (not necessarily programmers) who want to install and use Liferay in their teams or businesses without dealing with complex code. Pre-knowledge of Liferay is not expected for this book.

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    11.
        
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     Plone 3 Products Development Cookbook
Publisher: Packt Publishing
Author(s): Juan Pablo Gim�nez, Marcos F. Romero

The examples in this book follow a sample project creating a digital newspaper website to meet the requirements of a fictional customer who wants to place commercial advertisements all over the site. The whole book is a comprehensive collection of recipes that elaborate a series of well known use cases. You will find an organized step-by-step procedure to accomplish each task followed by detailed explanations to better understand how and why each topic was undertaken, and many links to online references and other related sections in the book that can supplement the subject in question. You can read the whole book or just pick the recipes that are relevant for you; where necessary, cross references will help you understand the recipes even if you do not read them in sequential order.This book is for programmers who have some knowledge of Python, Plone, and Zope. If you want to develop feature-rich add-on products in Plone, this book is for you. It is aimed at the development of backend features, so you need not have other web-related skills such as HTML, CSS, or JavaScript.

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    12.
        
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     Internet Marketing for Small Businesses: A practical guide to help Small Businesses discover and use the power of the Internet and Social Media
Publisher: CreateSpace
Author(s): Claudio Torres

Written by Claudio Torres, author of the Best Selling ?Digital Marketing Bible?, this is a practical guide to using the power of the Internet and social media to help your business. � Within these pages you will learn how to grow your business, promote your products, increase your sales and better serve your clients via the Internet. � You will learn how to use the Seven Strategies of Digital Marketing, a model for using the Internet and social media as marketing and sales tools. � This book is designed as a practical guide and aims to be quick to read and immediately useable by any small business. It was written with the intention that you would read it, apply its principles to your business and achieve good results from for your Internet marketing, promotions and sales.

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     Marketing en Internet para Peque�as Empresas: Gu�a pr�ctica para que las peque�as empresas utilicen el poder de internet y de los medios sociales en sus negocios (Spanish Edition)
Publisher: CreateSpace
Author(s): Claudio Torres

Este libro, escrito por Cl�udio Torres, autor del best seller ?La Biblia del Marketing Digital?, es una gu�a pr�ctica para usar el poder de internet y de los medios sociales en su negocio. � � Con este libro ver� c�mo hacer crecer sus negocios, promocionar sus productos, aumentar sus ventas y atender mejor a sus clientes a trav�s de internet. � Aprender� a utilizar Las Siete Estrategias de Marketing Digital, un modelo centrado en el uso de internet y de los medios sociales como herramientas de marketing y ventas.� � Este libro es una gu�a pr�ctica, de f�cil lectura y aplicaci�n inmediata para cualquier empresa peque�a.� � Fue escrito de forma que se pueda leer, aplicar y conseguir buenos resultados utilizando internet en las actividades de marketing, promoci�n y ventas de su negocio.

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     Marketing na Internet para Pequenas Empresas: Um guia pr�tico para Pequenas Empresas usarem o poder da Internet e das M�dias Sociais para seus neg�cios (Portuguese Edition)
Publisher: CreateSpace
Author(s): Claudio Torres

Este livro, escrito pelo mesmo autor do Best Seller "A B�blia do Marketing Digital", Cl�udio Torres, � um guia pr�tico para voc� usar o poder da Internet e das M�dias Sociais no seu neg�cio. Nele voc� ver� como fazer seu neg�cio crescer, promover seus produtos, aumentar suas vendas, e atender melhor os seus clientes atrav�s da Internet. Voc� aprender� a utilizar As Sete Estrat�gias do Marketing Digital, um modelo focado para uso da Internet e das M�dias Sociais como ferramentas de Marketing e Vendas. Este livro � um guia pr�tico, r�pido de ler e de aplica��o imediata para qualquer pequeno neg�cio. Ele foi escrito de forma a que voc� leia, aplique e colha bons resultados usando a Internet nas atividades de Marketing, Promo��o e Vendas do seu neg�cio.

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     WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO
Publisher: Packt Publishing
Author(s): Paul Thewlis

This practical guide will show you how to make your business blog different from the crowd and attractive to your target audience by implementing the features of WordPress. This book is for current users of the WordPress platform who want to get the most out of WordPress to manage business/professional blogs; it is not an introduction to WordPress and does not cover basics such as installation or creating posts and pages, configuring blog settings, etc. Readers are expected to have a WordPress blog or to be in the advanced stages of planning one. The book is aimed at managers of business/professional blogs, which broadly fall into four categories: Professional Expert Blogs ? owned by individuals who blog in their area of expertise to increase their personal exposure and standing. Corporate Blogs ? owned by companies that blog to reach customers and encourage closer relationships, sales, and referrals. Online News Sources / Magazines ? blogs that provide content on particular topics, funded by ads. Campaign Blogs ? not-for-profit blogs run by charities or "causes", designed to promote ideas or encourage certain behaviors. Non-business bloggers will also find the book useful if they want to take their WordPress skills beyond the basics.

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Books 1 - 15 of 15         

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