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klout influencers

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    1.
        
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     Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Publisher: McGraw-Hill
Author(s): Mark Schaefer

We are on the cusp of a marketing revolution.
And it is being led by you.

?Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!?
?Brian Solis, author of The End of Business as Usual

?Schaefer?s book has earned its place on the shelf of anyone looking to find influencers?or become one.?
?Harold Burson, founder, Burson-Marsteller

?Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media?and particularly influence marketing?has become the silver bullet to solve all problems. Consider this book the marksmen?s manual.?
?Rick Wion, Director of Social Media, McDonald?s

?I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider?s guide to combining content strategy with network interactions to create social conversations that move markets.?
?Ardath Albee, author of eMarketing Strategies for the Complex Sale

?A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.?
?Randy Gage, author of Prosperity Mind

About the Book:

Return on Influence is the first book to explore how brands are identifying and leveraging the world?s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:

  • In-depth explanations of the sources of online influence?and how they can work for or against you
  • Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn
  • An insider?s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone
  • Practical, actionable tips to increase your own personal power and online influence
  • More than a dozen original social influence marketing case studies

Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the ?superconnectors? who ignite epidemics through word-of-mouth influence . . . and become one yourself.

This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age?with a Return on Influence.



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     The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
Publisher: Wiley
Author(s): Brian Solis

It's a new era of business and consumerism?and you play a role in defining it

Today's biggest trends?the mobile web, social media, real-time?have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
?Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet

"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
?John Chambers, CEO of Cisco Systems, Inc.

"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
?Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
?Mark Burnett, Television Executive Producer

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     Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Publisher: McGraw-Hill
Author(s): Marshall Sponder

Align Strategy With Metrics Using Social Monitoring Best Practices

?Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.?
?Paul Holmes, The Holmes Report

?Marshall has provided much-needed discipline to our newest marketing frontier?a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.?
?Ryan Rasmussen, VP Research, Z�calo Group

?Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.?
?W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research

?Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.?
?Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com

About the Book

Practically overnight, social media has become a critical tool for every marketing objective?from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you?re applying the right systems and know how to use them.

With Social Media Analytics, you?ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:

  • Choose the best social media platforms for your needs
  • Set up the right processes to achieve your goals
  • Extract the hidden meaning from all the data you collect
  • Quantify your results and determine ROI

Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond ?up-to-date? and leads you well into the future?and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.

Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics?the most in-depth, forward-looking book on the subject.



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     50 Digital Team-Building Games: Fast, Fun Meeting Openers, Group Activities and Adventures using Social Media, Smart Phones, GPS, Tablets, and More
Publisher: Wiley
Author(s): John Chen

Use technology to increase loyalty and productivity in your employees

50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The games can be played in-person or virtually, and range from 5-minute ice-breakers to an epic four-hour GPS-based adventure. Designed to be lead by managers, facilitators, presenters, and speakers, the activities help teams and groups get comfortable with technology, get to know each other better, build trust, improve communication, and more. No need to be a "techie" to lead these games?they're simple and well-scripted.

Author John Chen is the CEO of Geoteaming, a company that uses technology and adventure to teach teams how to collaborate.

  • How to lead a simple, fast, fun team building activity with easy-to-follow instructions
  • How to create successful "virtual" team building that requires NO travel and little to no additional expenses
  • How to engage standoffish engineers, "hard to reach" technical teams, or Gen X/Y teammates with technology they enjoy using

Successful technology-based team building can build buzz for your company, build critically important relationships and communication internally, and keep your team talking about it for weeks afterward!

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     The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition
Publisher: McGraw-Hill
Author(s): Roman Hiebing, Scott Cooper, Steve Wehrenberg

The planning guide marketers have relied on for two decades?updated and expanded

For more than 20 years, The Successful Marketing Plan has been the marketing professionals? go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.

Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to:

  • Find the data you need to develop your plan
  • Identify growth target markets
  • Set realistic sales objectives
  • Position your products through a strong branding program
  • Condense your plan into a workable calendar of activities
  • Arrive at a realistic budget and payback schedule
  • Evaluate and test the plan?s effectiveness

The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book?s content?from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives.

Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused ?real-world? marketing plan that will enable your company to thrive and grow in today?s cost-conscious, winner-take-all competitive arena.



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     Social Media Marketing eLearning Kit For Dummies (For Dummies (Business & Personal Finance))
Publisher: For Dummies
Author(s): Phyllis Khare

Valuable kit teaches social media marketing to learners of all levels

If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and�a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish?you can learn at your own pace.

Helps self-motivated learners master social media marketing

  • Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book
  • Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more
  • Allows you to follow the material sequentially or choose separate sections at your own time and pace
  • Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more

Social media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies.



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     Zero to 100,000: Social Media Tips and Tricks for Small Businesses
Publisher: Que
Author(s): Sarah-Jayne Gratton, Dean Anthony Gratton

?I work in digital media publishing, yet I?ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped me to monetize social media.?

?Vince Holton, Publisher, Incisor.TV

?A fantastic, timely, and enjoyable book with serious appeal. Great work from beginning to end. I can?t recommend it enough.?

?2morrowKnight, Huffington Post

?Zero to 100,000: Social Media Tips and Tricks for Small Businesses makes it so easy to understand the way to successfully take your business into the ?real world? of social media! It both entertained and educated me. I would recommend this book to my friends, business associates, and to educational institutions. Brilliantly done!?

?Debra Cincioni, @MomsofAmerica on Twitter

?From building a bigger presence for yourself or your business, this book gets you in on the ground floor, lays the foundation, and helps you get a jump start on becoming a social media success. And the advice is real, not just from Sarah-Jayne and Dean, who are awesome, but from several other success stories they explain in the book. In a word, this book is useful.?

?Jason Falls, CEO of Social Media Explorer and author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

?Leveraging social media is vital for businesses of all sizes, but it is a quirky and nuanced world where getting it wrong can have disastrous consequences. @GrattonGirl is one of the people I see in the social space who really understands the art of communicating with her audience. If you want to know how to connect with the crowd effectively through social media, I can think of no one better to hold your hand on that journey than Sarah-Jayne and Dean Gratton.?

?Kate Russell, Technology Reporter, BBC Website and App Reviewer

YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS!

Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We?re talking about people who buy your stuff, and then tell their friends how incredibly great you are?without being paid to do it. People who follow your every move, look to you for guidance, and can?t wait to hear what you?re up to next.

Your 100,000 people. Your two football stadiums full of cheering fans. They?re out there, looking for you. Here?s your easy, low-cost social media plan for finding them?connecting with them?giving them what they want?so they can make you stunningly, incredibly successful!

10 STEPS TO YOUR 100,000
(with all the details, examples, and expert advice you?ll ever need)

1. Listen first, engage second
2. Craft your most authentic voice
3. Find and attract influencers
4. Don?t be a narcissist (you know what we mean)
5. Build community that lasts
6. Freshen up your brand
7. Become an electrifying ?social conductor?
8. Promote across platforms
9. Be the fittest, be the survivor
10. Measure your (ever-growing) success



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     ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Publisher: Wiley
Author(s): Guy Powell, Steven Groves, Jerry Dimos

How to Improve the Return on Your Social Marketing Investment

This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. ? Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick

We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. ? Jeremiah Owyang, Partner, Altimeter Group

The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both ?dollars? and ?sense? for social marketers to live by. Fundamentals, strategies and tactics ?this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. ? John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified

Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. ? Professor JC Larreche, InSEAD, Author of The Momentum Effect

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     Twitter Marketing For Dummies (For Dummies (Business & Personal Finance))
Publisher: For Dummies
Author(s): Kyle Lacy

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!

As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site.

  • Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service
  • Shows you how to effectively increase your visibility and promote your message via Twitter
  • Looks at the new promoted Tweets and Twitter lists
  • Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites

So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

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