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     Q&A: will interchange regulation become a catalyst for industry innovation?(MARKETING NEWS)(dialogue with Stephanie Cohen)(LoyaltyOne)(Interview): An article from: ABA Bank Marketing
Publisher: Bank Marketing Assn.
Author(s): Unavailable

This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on December 1, 2010. The length of the article is 878 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Q&A: will interchange regulation become a catalyst for industry innovation?(MARKETING NEWS)(dialogue with Stephanie Cohen)(LoyaltyOne)(Interview)
Author: Unavailable
Publication: ABA Bank Marketing (Magazine/Journal)
Date: December 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 10 Page: 3(2)

Article Type: Interview

Distributed by Gale, a part of Cengage Learning

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     The Loyalty Leap: Turning Customer Information into Customer Intimacy
Publisher: Portfolio Hardcover
Author(s): Bryan Pearson

Collecting data is easy for marketers. Figuring out what to do with it is hard.
Technology has made it almost routine for com�panies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card?or even better, a membership rewards card?the data floodgates open. United Airlines knows if you think it?s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator.
But after gathering and crunching all this cus�tomer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There?s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy? systematically, efficiently, and without invading anyone?s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes:
Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitaliz�ing on that equation is our business responsibility.
The Loyalty Leap will give you the tools to per�suade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong cus�tomer relationships. It also shares compelling examples, including:
  • How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location.
  • How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention.
  • How McDonald?s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate.
  • How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits.
Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the cur�tain to show how the best companies are doing it.

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     How to Design and Build a Green Office Building: A Complete Guide to Making Your New or Existing Building Environmentally Healthy
Publisher: Atlantic Publishing Group Inc.

As energy costs rise, more and more companies are looking to create green offices buildings ones that use resources efficiently while simultaneously creating healthier working environments. The energy use statistics are staggering: The heating, cooling, and powering of offices accounts for 40 percent of carbon dioxide emissions in the United States and are responsible for more than 70 percent of the country s total electricity usage. Office computers consume $1 billion of electricity annually. Moreover, recent surveys demonstrate that employees are fed up with their companies energy-wasting ways: One-third of workers are more inclined to work for a company that is going green, and approximately 50 percent want their employers to be more environmentally friendly. How can you attract workers and reduce your costs at the same time? By going green; the tips in How to Design and Build a Green Office Building will show you how. In this book, you will learn how to protect the building occupants health, how to improve employee productivity, how to use resources more efficiently, how to reduce your impact on the environment, how to select a site for a new building, how to protect and maintain the current landscape, how to use recycled content, how to use natural lighting, how to install high-efficiency lighting systems, how to select heating and cooling systems, how to select materials, and how to use dimensional planning and material efficiency strategies. You will also learn everything you need to know about water savings, energy efficiency, environmentally-friendly building materials, indoor environmental quality, building shape and orientation, alternative energy sources, dual plumbing, green building guidelines, gray water systems, water-conserving fixtures, the costs and financial benefits of building green, foundations, floors, and roofing. In addition, How to Design and Build a Green Office Building provides you with thousands of low or no cost ways to make your office more environmentally friendly. Whether you are building a brand new building, remodeling an existing one, or even just looking to make small changes that will have a big impact, you need to read this book. Employing the techniques in this book will ultimately save you money, increase your productivity, and attract more employees.

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     Customer loyalty programs: High-impact Strategies - What You Need to Know: Definitions, Adoptions, I
Publisher: Tebbo
Author(s): Kevin Roebuck

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     Growing Up: Practical Strategies for Sustainable Business Growth
Publisher: Multi-Media Publications Inc.
Author(s): Alizabeth Calder

Independence isn't doing your own thing, it's doing the right thing on your own. The same can be said for raising children or for managing employees. your business needs to have people you can rely on to 'do the right thing-on their own;' otherwise, you spend more time babysitting than managing. The people, process and leadership demand of building a business are, in fact, a lot like the demands of raising children. By looking at your business activities through a child development lens, you quickly can identify the things that will help you (or hold you back) as your business grows. You approach a four year old differently than a fifteen year old-this book explains how to use age-appropriate tactics to be most effective as a business leader. No one grows up overnight. Growing Up provides a simple and easy way to look at the maturity of specific business activities, providing an effective tool for planning and managing growth. Growing Up helps you answer questions such as: * As an entrepreneur positioning for a major growth program, how do ? you make sure that your people, process and leadership can keep up? * As an experienced leader looking for your next career opportunity, ? how do you test against your expectations? * As a parent who knows how to manage the kids effectively, how do ? you apply that intuitive strength to be more effective in your day-to-day work?

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